6 Psychological Marketing Tactics To Influence Consumers

There are many successful marketers who regularly use psychology in appealing to consumers.

But you don’t necessarily need to sign up for a psychology degree to know about psychological marketing.

Here are 6 of the legal, ethical, and respectful psychological marketing tactics for honest marketers like you to use to attract and engage consumers, and compel them to buy.

1.Emotional Ideas

There are studies that show emotional and psychological appeals resonate more with consumers than feature and function appeals.

Benefits–which also have a psychological component–generally outsell features in advertising copies. Showing how that new mobile phone will improve the lives of a potential customer tends to have more influence than explaining how it works.

2.Stoke Fears

Fear, uncertainty, and doubt are often used by businesses and organizations to make consumers stop, think, and change their behavior.

Don’t worry, it is legitimate. But before simply firing in your prospects’ faces, make sure it is properly planned and not too aggressive either.

You can start by using loss aversion to subtly create fear.

Loss aversion will help you instill fear in your customers without crossing any line or being offensive.

Then, try using simple fear-based images or headlines to increase your ad CTR.

3.Promote Exclusivity

People want to feel important like they are part of an exclusive group. That is why advertising copy sometimes says: “We are only for you”

One of the perfect examples would be from the American Express tagline: “Membership has its privileges.”

In order to make an exclusivity appeal work, in the long term, marketers must mean what they say.

4.Use The Right Words

It is fairly important that in any advertising copy, websites or promotional materials to use the right words as it can strengthen a consumer’s trust in a brand.

You can use the words “authentic,” “guaranteed,” “official,” “loyal,” and “certified” as often as possible, as these words can help promote that sense of trust.

5.Employ New technology

It is 2020.

Why not use augmented reality or AR in your marketing strategy?

You can combine the physical world with the digital world.

Marketers can use AR to create a platform for consumers to interact with brand images and products via different devices.

Furthermore, it is crucial for marketers to explore new technologies to engage early adaptors and exploratory product leaders.

6.Using Colours

Colour is an essential part of how we experience the world and it also plays a huge part in our subconscious decision making.

Here are some of the color generalities you can refer to:

• Red creates an emotion of urgency
• Blue promotes trust
• Orange works best for call-to-actions
• Pink is for the ladies
• Black is seen as expensive or for luxury
• Purple calms people down

Understanding human psychology’s intricacies and applying various marketing tactics can give your business a competitive edge which will lead to gaining new customers and keep them loyal.